Over the years internet has revolutionalized the way business is done. Traditional ways of business have been replaced by online business which is much more globalized and follows a whole different set of rules. A decade ago buying products and services online was unthinkable, much less partnering with someone doing business online. However, with people opening up to the use of internet and technology, online business has become the new norm.
Faceless Service providers, faceless customers and faceless negotiators dominate the online market. Needless to say, in a world where people stay online for most of the day, a standard website just doesn’t cut it. Over 83 percent of consumers visit a company’s website before purchasing a product. As more and more customers are making their decision based on their online experiences, the appearance, usability and accessibility of an e-commerce website is more important than ever to survive in this competitive market.